We live in an era where digital technology and art coexist. Samsung has been offering curated art selections since 2017, with The Frame Art Store providing access to an expansive range of artworks from world-renowned galleries and museums.
On Samsung Neo QLED, the company is partnering with Jibin Im, a pop artist, to display a wide selection of his artworks. Im has been transforming ordinary spaces into galleries and delivering art to audiences with minimal access to art galleries — calling the concept ‘Art Delivery’.
Samsung’s Newsroom sat down with Jibin Im, who actively interacts with the public who views his art.
‘Art Delivery’ Provides a Close Connection and Positive Influence
Im realizes that lately it has been difficult to visit museums in person, which is why he started to engage in his ‘Art Delivery’ project. By installing his art in ordinary settings like street corners and bus stops, everyone can truly enjoy art anywhere at any given time. The artist’s approach aligns with Samsung’s ‘Screens Everywhere’ vision, which drives the company’s goal to provide content and information to customers anytime and anywhere through screen that fits various lifestyles.
Recently, Im has exhibited an installation inspired by ‘BE@RBRICK’, a bear-shaped toy that has become a symbol of modern expression. “BE@RBRICK’s characteristics of constant transformation into various forms and value depending on added elements are quite similar to how people in the modern society are,” he added.
The Stunning Technology of Quantum Mini LED Reveals Every Hidden Detail and Color in Art
Im, who carefully curates colors to represent a spectrum of emotions in his art, is looking forward to showing his work on Samsung QLEDs. He says, “Neo QLED delicately adjusts screen brightness, bringing life-like pictures at its intended color and texture to the miniscule level of details.” Im mixes his own colors and is extremely sensitive to color tone, and Neo QLED meets his standards in color display.
The Quantum Mini LED technology in Samsung QLEDs reveals not only fine details on screen but also a wide spectrum with thousands of colors. As a testament to its accurate color reproduction, Samsung’s all new 2022 QLED models received the world’s first ‘Pantone Validated’ certification from Pantone for its accurate expression of 2,030 Pantone colors and the newly added 110 skin tone shades.
Since Im uses a great deal of color in his artworks, they look breathtaking on Samsung QLEDs through the power of Mini LED technology. He mentioned how he “[uses] a wide array of colors to evoke different emotions and exude a certain type of energy in [his] works,” ultimately to convey the multitude of feelings that we experience in everyday life. “Samsung Neo QLED is the best device that will perfectly display the color and texture I want to express,” he added.
Im says he is looking forward to kickstarting various projects in Korea and hopefully reaching audiences across the globe. His artworks will be shown on Samsung’s 2022 Neo QLED (QN85).