Disney+ has confirmed that an ad-supported tier will be launching at the end of this year. However, how much will it cost, what countries will it be available in and what will it entail? We have answered all these questions below and will update it with the latest information.
You can also check out the best shows and movies available on Disney+ right now.
When is the Disney+ ad-supported tier launching?
The new ad-supported tier will launch first in the US on 8 December 2022. It will then roll out globally in 2023 – with the exact months to be confirmed.
What countries will the Disney+ ad-supported tier launch in?
Currently, the only specific country confirmed to get the Disney+ ad-supported tier is the US. However, Disney did state that it will roll out globally in 2023.
As the UK is a key market for Disney+, we imagine that it will be available here.
How much will the Disney+ ad-supported tier cost?
The new ad-supported tier will replace the current standard cost of Disney+ – so $7.99 per month. There will be no annual plan offered.
Disney+ ad-free monthly subscription: Increasing from $7.99 per month to $10.99 per month
Disney+ ad-free annual subscription: Increasing from $79.99 per year to $109.99 per year
Disney+ ad-supported monthly subscription: $7.99 per month (no annual option offered)
Disney+ currently costs US$7.99/£7.99 per month and $79.99/£79.99 per year. As the current UK prices are similar to America’s we expect the new ad-supported tier to cost £7.99 per month in the UK, and for prices on the ad-free plans to increase to £10.99 per month and £109.99 per year.
Disney has confirmed that it will aim to average four minutes of advertising per hour – an amount that significantly undercuts traditional broadcast TV, as well as other streaming platform rivals such as Peacock and HBO Max.
The platform will not run any ads related to politics or alcohol, nor will it accept advertising from any other rival studios.
Any profiles that are set up for children of pre-school age will not have any adverts at all and shows designed for audiences of this age will be reviewed accordingly.
Some platforms with ad-supported tiers also have more limited content libraries and restrict content to a specific quality (such as HD). Disney hasn’t confirmed it will be doing this, but it is a possibility.